Business

Maldives Insider releases new edition with fresh look, expanded reach

Leading destination marketing agency, Maldives Promotion House has expressed their delight by announcing the release of the latest edition of its annual publication, Maldives Insider.

The 2017-2018 edition of Maldives Insider was released at the ongoing World Travel Market (WTM) London by Haris Mohamed, the Acting Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC).

Copies of the guide were presented to several high-profile attendees at WTM London, including Hussein Afeef, Vice Chairman of the Maldives Association of Tourism Industry (MATI) and one of the pioneers of tourism in the Maldives, Mohamed Khaleel, Chairman of MMPRC, Abdulla Ghiyas Riyaz, President of Maldives Association of Travel Agents and Tour Operators (MATATO), and Richard Quest, CNN’s foremost international business correspondent.

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Backed by an unrivalled online network and digital reach, Maldives Insider was initially launched in 2016 as a coffee table photographic publication that features a collection of photos showcasing tourist facilities in the Maldives. Over the past year, the first edition had been distributed at ITB Berlin, WTM London, ATM Dubai, MITT Russia and CITM China.

This second edition builds on the success as well as the lessons learned in the maiden attempt. Photo listings have been completely revamped with a sleek, modern look while providing a broader exposure for our partners — both existing and new.

But the most striking difference that can be seen from the latest edition is the informative articles that complement the photo listings. These articles explore the unique geography of the Maldives and its rich history and culture, giving readers an insight into the island paradise beyond its natural allure.

Ali Naafiz, Director of Storytelling at Maldives Promotion House, comments: “With these changes, Maldives Insider transforms into a fully-fledged destination guide as we had envisioned from day one. Our excitement is just starting to build, as we kick off the 2017-2018 leg of our global journey at WTM London.

We will soon be making more stops; telling the story of our partners and the Maldives to the world.”

As with the previous edition, Maldives Insider 2017-2018 will be distributed at five major international travel trade fairs: WTM London, ITB Berlin, ATM Dubai, MITT Russia and CITM China. This year, India will also be added to the list, making the guide accessible to discerning travellers in one of the fastest growing source markets of the Maldives.

Founded in 2011, Maldives Promotion House has established itself as a leading destination marketing agency in the Maldives with a diverse portfolio of reputed products and partnerships.

Full details are available from the link below:

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