Technology plays a vital role in Maldives consumer decision-making process. Marketers are coming up with innovative ideas and concepts to satisfy the customer demand. It is evident that staying ahead of the technology ensures survival.
Omni- Channel marketing concept focuses on providing the customer a seamless service encounter to make the customer feel convenience and smoothness in the purchasing process. It is interesting to analyze how the Omni-Channel Marketing Concept might affect the Maldives Consumer, based on the research findings from some of the best brands in the world.
- Seamless Experience
Customers are looking for sophistication and seamless experience. Instead of considering sales as a combination of different functions it is considered as an ultimate experience where the customer does not feel a resistance or barrier.
According to research conducted by Zen Desk, 87% of the customers believe brands need to put more effort to provide a seamless experience.
- Cross-Channel opportunities
Customers should have the flexibility to make cross channels purchases. Cryptocurrency payments, online purchasing and collection from the store at own convenience are some options to look forward to in the future.
According to research conducted by Business2Community state that 50% of consumers expect to buy online and be able to pick up in-store.
- Combination of physical world and Digital experience
Mobile phones, tabs, and laptops are commonly used to make online purchases. The number of clients who uses a second device for purchases are on the increase. A customer with above average income may own all three platforms (Smartphones, laptop and tables).
According to research conducted by Business2Community states that 34% have used their mobile device to research products while in a store
- Demand varies based on product types
Clothing and footwear is the most purchased item online. Customers are getting into the habit of researching over the internet, keep track on new arrivals and well informed about latest trends.
According to research conducted by Mintel, 70% of internet users buy clothing and footwear online. 70% of internet users is a huge market.
Interestingly worldwide 83% of brands expect to have an omni-channel strategy in place within 18 months ( Econsultancy ). Therefore, it is the prime time for business to consider Omni Channel Marketing Capabilities in the Maldives.
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