Digital tourism is the use of digital tools to prepare, organize, control and enjoy the travel experience in the tourism industry.
We look into ways how digital tourism plays a vital role in the industry today.
1. Digital Marketing
Travel marketing has never been more important. The rise of social media and influencers means that the world is more visible than ever before and consumers are constantly looking for inspiration, the next big destination and the best travel deals.
While all of this means there are plenty of opportunities for travel brands, there is also a lot of competition. It is now more difficult to stand out from the crowd of other travel companies and get people to the checkout, which is exactly why you need to be up-to-date with the latest best practices when it comes to digital marketing for the travel sector.
2. Digital Service Management
The COVID-19 pandemic has made it ever so important for accommodation providers to implement more digital services not just to reduce human contact but also drive efficiency and reduce the environmental impact. These platform offers a series of digital services that can be managed from one place, including check-in and check-out tools to entire operation.
3. Virtual Reality
Businesses operating within the travel industry need to be quick to adopt virtual reality technology and for good reason. Typically, your customers are looking to purchase experiences, rather than products, and virtual reality offers an effective way for marketers to give them a taste of what they can expect.
Travel customers usually require lots of information before they book a hotel room. This may, for instance, require them to read descriptions, view images, look at videos, read customer reviews or seek opinions on social media. Through intelligent use of virtual reality, however, this process can be shortened significantly.
4. E-commerce System
Digital marketing is an investment and you need to ensure that you get your investment back. It is important to have a one-stop shop where travelers can book travel services, from airfare to accommodation to entry passes to popular destinations and other services. Once a site visitor becomes a client, he or she should be able to reserve or pay for your services through your e-commerce system that should be able to accept payments from popular payment systems.
5. Digital Reputation Management
Your online reputation determines how others perceive your business when they search for or stumble upon it online. Consequently, online reputation management (ORM) proactively influences what information people will find. ORM is not only about managing content in search engines, though. It’s also about managing negative business reviews and encouraging happy clients to contribute more positive feedback.
