Maldives registered an overall annual growth of 27.9% in visitor arrivals from India with a total of 66,955 travellers. In order to strengthen trade relations and execute marketing initiatives for positioning the country for diverse segments of travellers, the Maldives Marketing & Public Relations Corporation Limited has appointed TRAC Representations as the PR representative of Maldives in India. The key objective is to position Maldives as a favoured travel destination for leisure and business amongst the niche travellers, focus on trade push, and media presence through digital and new age media.
Commenting on this appointment, Rajeev Nangia, COO, TRAC Representations, said, “We are absolutely thrilled and overwhelmed with this appointment and privileged to be representing Maldives in India. Maldives has a lot to offer and is one of the top destinations for Indian travellers seeking experiential travel.”
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