Business Tourism

Maldives appoints AVIAREPS as its marketing and PR representative in Australia


AVIAREPS, the global leader in tourism, aviation and hospitality representation with 61 offices in 46 countries around the world, has been appointed by the Maldives Marketing & PR Corporation as its PR representative in Australia. The appointment, which has immediate effect, was made as the national marketing corporation seeks to strengthen its position as a luxury and inspirational travel destination for travellers from Australia.

Last year, tourism arrivals to the Maldives from Australia have boomed to a total of over 23,000 arrivals, compared to 19,733 in 2015; an increase of 19.5%. Australia now makes up 2.0% of the total market share, making it the Maldives’ 12th most important inbound market. The MMPRC are keen to capitalise on this increase and are continuing to target the Australian market.

Full details are available from the link below:

Source URL: Bing News :

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