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BML, American Express launch Maldives tourism promotion campaign

L-R: BML CEO Andrew Healy, Tourism Minister Moosa Zameer, MATI's Secretary General Ahmed Nazeer and American Express' Senior Vice President Manoj Adlakha. PHOTO/BML

L-R: BML CEO Andrew Healy, Tourism Minister Moosa Zameer, MATI’s Secretary General Ahmed Nazeer and American Express’ Senior Vice President Manoj Adlakha. PHOTO/BML

Bank of Maldives Ltd (BML) in collaboration with American Express launched a campaign late Tuesday to promote the Maldives as a top international tourist destination.

The “Experience Maldives” campaign was inaugurated by Minister of Tourism Moosa Zameer at a ceremony held at Hotel Jen on Tuesday night.

According to BML, the campaign will promote the Maldives in American Express’ international client network. The campaign is endorsed by the tourism ministry and Maldives Association of Tourism Industry (MATI).

BML stated that over 20 resorts in the Maldives are currently participating in the campaign, offering special offers to lure more tourists to the archipelago.

Full details are available from the link below:

Source URL: Mihaaru-Business

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